WENET AG
Planning and execution of full marketing campaign
Challenge
WENET AG, one of Switzerland’s leading real estate agencies, has been a trusted name in the market for over 50 years. However, in an era of rapidly evolving digital marketing, the company faced the challenge of adapting to modern strategies while maintaining its strong reputation. The goal was to develop a comprehensive marketing campaign that would reinforce WENET AG’s position as a local industry leader, attracting new clients and solidifying its brand presence.
Execution
To achieve this, we designed a full-scale marketing strategy covering every key aspect of modern branding and promotion. A high-impact advertisement video became the centerpiece of the campaign, reaching an impressive 250,000 views on YouTube within just three hours. Simultaneously, we optimized WENET AG’s online presence with a newly developed, conversion-focused website designed to enhance user engagement and drive inquiries.
Beyond digital strategies, we worked on strengthening the company’s visual identity. A custom-designed mascot, along with refreshed branding and professionally crafted brochures, helped establish a stronger, more recognizable market presence. To ensure visibility in search engines and digital platforms, we launched an SEO-driven Google Ads campaign, expanding WENET AG’s reach to a wider audience. Physical promotional efforts also played a role, with the introduction of branded gadgets, brochures, and toys, reinforcing the company’s presence beyond the digital world.
Success
The results of the campaign were immediate and impactful. The new marketing approach quickly addressed the company’s weak spots, transforming its position in the market. Website traffic increased significantly, leading to a surge in client inquiries.
The campaign not only reinforced WENET AG’s reputation as an experienced yet forward-thinking brand but also positioned the company ahead of its competitors, setting a new standard for real estate marketing in Switzerland.
