CLIMATE CARD

A Greener Tomorrow Starts Today

Challenge

Climate Card, a fintech startup with an environmental mission, set out to launch its first large-scale awareness campaign in Korea. The aim was to explain a complex concept—carbon-offsetting through everyday spending—in a simple, relatable, and inspiring way that would drive public engagement and trust.

Execution

LenX crafted a TV commercial centered on the idea that "small actions lead to big change." Using warm visuals and dynamic motion graphics, we followed everyday people using their Climate Card to make eco-conscious purchases—from coffee to transportation. We combined storytelling with clean design, incorporating on-screen infographics to visualize impact. The video was produced in both standard and short formats to fit broadcast and social platforms.

Success

The ad effectively communicated Climate Card’s value proposition in under 30 seconds, sparking curiosity and conversation. Brand recall increased significantly post-airing, and sign-ups rose during the campaign window. The video was praised for its clarity, emotional tone, and creative execution, helping position Climate Card as a fresh, purpose-driven brand in Korea’s growing green economy.