BUD LIGHT

Raising a Toast to Local Flavor

Challenge

Bud Light, a globally recognized brand, sought to strengthen its connection with Korean consumers through a locally resonant TV advertisement. The challenge was to blend Bud Light’s fun, youthful identity with cultural nuance and storytelling that speaks to a Korean audience—without losing the brand’s signature tone.

Execution

LenX led the project from concept to screen, starting with localized audience research and storyboard development. We crafted a playful, visually engaging concept tailored to Korea’s fast-paced media landscape. With a skilled local production team, we captured dynamic scenes highlighting friendship, fun, and refreshment. The edit featured bold visuals, upbeat pacing, and a crisp brand message that landed within 30 seconds—optimized for both traditional TV and social media cutdowns.

Success

The TV ad aired nationwide and was met with positive viewer engagement and brand sentiment. Bud Light’s campaign gained traction on local social platforms, boosted brand recognition in the 20–35 demographic, and reinforced its image as a fresh, global beer with a local vibe. The final spot blended storytelling and style—crafted precisely for Korean screens, with global standards.