BEAUTY OF CHOSAN

Tradition Meets Modern Elegance

Challenge

Beauty of Chosan, a premium skincare brand inspired by traditional Korean ingredients, aimed to elevate its image with a national TV commercial. The goal was to communicate heritage, purity, and luxury in a way that would resonate with modern consumers—especially a younger audience increasingly drawn to authentic, value-driven brands.

Execution

LenX developed a concept rooted in Korean beauty rituals, blending traditional imagery with contemporary cinematography. From pre-production to final edit, we curated serene visuals, elegant lighting, and fluid motion to reflect the product’s natural essence. Scenes were carefully styled to align with brand aesthetics—clean, refined, and deeply connected to Korean culture. The final cut was optimized for TV and digital rollout, with a focus on emotion and sensory appeal.

Success

The commercial successfully positioned Beauty of Chosan as a modern yet timeless brand, resulting in increased brand awareness and higher product interest across e-commerce platforms. Social media clips gained organic traction, and the TV spot helped solidify the brand’s place among Korea’s emerging luxury skincare leaders. The result was a graceful blend of storytelling and visual sophistication.